Ken Blanchard, coauthor of The One Minute Managerand Whale Done!: The Power of Positive Relationships. Read this book and you’ll lift the energy of everyone around you.” Spend ten minutes with Barbara and your energy goes up. Her book, 180 Ways to Spread Contagious Enthusiasm TM, focuses on her sweet spot. A good book with lots of practical examples and explanations of viral phenomena. Some of the reasons explored include word of mouth, practical value, and the power of stories. It answers the question of why some products, services, commercials, and ideas go viral.
Advance praise for 180 Ways to Spread Contagious Enthusiasm TM Contagious by Jonah Berger explains why things catch on. The bottom line is ‘Happy employees are more productive employees,’ and this book will inspire everyone in your organization that they can make that happen each day. Just think what could happen to your organization and our whole economy if these folks were fired up and encouraged to be fully engaged in their work! Barbara’s book lists 180 simple, no cost or low cost ideas to help spread contagious enthusiasm to boost morale, retention, and ultimately productivity in your workplace. But that leaves 75-80% of our American workforce just doing enough to get by. According to Gallup’s latest research, only about 12- 15 % of American workers are giving their very best to their jobs.
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